Fridae, Asia's leading Gay and Lesbian network, is uniquely positioned to be the first dedicated, non-
pornographic gay and lesbian portal in Asia to tap the full potential of a huge and rapidly growing community.

"Fridae" is inspired by "Friday" from Daniel Defoe's novel Robinson Crusoe. Fridae empowers gay Asia to: come together, stay connected, be informed, overcome discrimination, nurture personal growth, and foster healthy relationships.

Spoon was commissioned to design the Fridae Brand identity and build their extensive community/portal site. The Fridae website consisted of comprehensive community tools, portalware and database management.