HotRockit is an American youth brand dealing in recordable media, mp3 players and kits.
Distribution is achieved through a rewards-based scheme and auction website.
Spoon developed the HotRockit brand and produced communication strategies across the print, broadcast and digital media. A complete through-the-line packaging was designed for all HotRockit products.
The finished piece, encoded in Quicktime and Windows Media, was very popular with HotRockit's target audience - the digital, animae, skateboarding and mp3 loving youth of America.
Clickthrough rates to the website tripled with the launch of the video and the targeted member sign-up rate was exceeded convincingly.
HotRockit "The Quest" was one of our most successful Internet Viral Campaigns. This exciting project saw the production of a Manga-style animated video trailer with very high production values. An original script was developed with characters based around the HotRockit Mascot that we designed.
HotRockit "The Quest" was one of our most successful Internet Viral Campaigns. This exciting project saw the production of a Manga-style animated video trailer with very high production values. An original script was developed with characters based around the HotRockit Mascot that we designed.
