SAMSUNG ASIA APPOINTS SPOON TO THE DEVELOPMENT AND ENHANCEMENT OF THEIR SINGAPORE WEBSITE AND AFFILIATED ONLINE CONSUMER MARKETING AND SALES COLLATERAL.

Samsung Asia is represented by seven countries and 11 entities across Southeast Asia, and Australia employing a total of 6,400 employees in the region. Samsung Asia has a large product portfolio comprising a wide variety of household consumer electronics, memory products, mobile phones, IT products and LCD panels.

In recent years, Samsung has evolved as a major consumer brand in the region consistently clinching top 3 positions for televisions, monitors/LCD monitors, side-by-side refrigerators, washing machines and DVD players across the South-East Asia Pacific region.

The introduction of the mobile handset business in 1999 launched Samsung into the highly dynamic telecommunications industry. The Samsung brand continues to grow and is now the second largest in the South East Asia Pacific region.

Samsung's goal is to be ranked among the world's top three digital technology companies by the year 2010. They are the only company that integrates the core competencies of digital technology - LCD panels, memory (DRAM, Flash, etc.), digital media (A/V & IT), digital appliances and telecommunications - into a single business operation for the home and office and mobile environments.

Spoon has been appointed to develop and enhance their Singapore website and affiliated consumer marketing and sales collateral. The project involves adding more consumer interactions and touch points on the website, developing a range of interactive product brochures and information micro-sites. The effort will also oversee migration of their new web branding guidlines and templates to their current online presence.

Visit www.samsung.com.sg for more information about Samsung Asia and their activities.